Through
The Years.

Twenty-three editions of championing young marketers at FEB UI, and the themes that defined each one.

A Living Legacy

Every year, a
new chapter.

23RD

Echoes of Optimism

Nurturing Intention: Resonant Storytelling in a Hyper-Connected Market, 2026. Marketing rooted in purpose and stories that genuinely resonate.

22ND

Pioneers of Optimism

Shifting Paradigm: Integrating Conscious Perceptions in Modern Marketing Landscape

21ST

Boundless Optimism

Deciphering Narratives: Entering Immersive Realms of Experiential Marketing.

20TH

Generational Optimism

Walking Through Dimensions: The Emergence of Marketing as the Pilot of Imagination.

19TH

Leap of Optimism

A New Take On Marketing: Moving Towards Resilience in Future Readiness.

18TH

New Era of Optimism

Redefining Marketing: Seizing Growth Opportunities Beyond Digital.

17TH

New Wave of Optimism

Human X Digital: Deliver Authenticity, Reinvent Connection, Champion The Experience.

16TH

Neuromarketing

Generate Reaction, Immediate Satisfaction, Seamless Interaction.

15TH

Human Centric Technology

Think Forward, Embrace Uncertainty, Deliver Growth.

14TH

Creative Marketing Integration

Alignment of Digital, Traditional Marketing Strategy.

13TH

Customers Shifting Power

The Inevitable Era of Producers, Customer Collaboration.

12TH

Rejuvenating Marketing

Rejuvenating Marketing Strategies During Economic Downturn.

11TH

The Evolution of Urban Market

Cracking Consumer's Mind in The Dynamic Era.

10TH

Empowering Local Heroes

Empowering Local Heroes Towards Global Scope.

01–09

The Founding Era · 2004–2012

MIST's earliest editions were built on in-person documentation, printed programmes, physical archives, and the memories of those who were there. If you were part of MIST's first nine chapters, we'd love to preserve your story.

Share your story
0
Editions
0
Industry Speakers
0
Participants
0
United As OptiMIST